IBM Industry Products

Business: Dylever

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IBM Industry Products comprises B2B Integration, Commerce, Enterprise Marketing Management and Smarter Cities.

Commerce products from IBM provide a unified approach to managing evolving digital and physical channels. They can:

  • Enhance the customer shopping experience in the age of the empowered customer for seamless, positive sales experiences.
  • Manage evolving channels and interaction points across web and e-commerce, mobile and m-commerce, social or physical channels.
  • Build smarter commerce and supply chains that are more efficient, demand-driven and transparent.
  • Reduce complexity by synchronizing procurement, marketing, selling processes based on customer needs.
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IBM Industry Products comprises B2B Integration, Commerce, Enterprise Marketing Management and Smarter Cities.

Commerce products from IBM provide a unified approach to managing evolving digital and physical channels. They can:

  • Enhance the customer shopping experience in the age of the empowered customer for seamless, positive sales experiences.
  • Manage evolving channels and interaction points across web and e-commerce, mobile and m-commerce, social or physical channels.
  • Build smarter commerce and supply chains that are more efficient, demand-driven and transparent.
  • Reduce complexity by synchronizing procurement, marketing, selling processes based on customer needs.

IBM® Sterling B2B Integration automates business processes shared with trading partners. The goal is automation of the complete “buy-sell-ship-pay” process that involves a range of documents and business processes, which include not just the buyer or seller of the goods, but also banks and third party logistics companies. The product automates these processes and provides visibility into data and processes shared with external entities.

IBM® WebSphere® Commerce provides an e-commerce platform that can deliver seamless and consistent omni-channel shopping experiences, including mobile, social and in-store. WebSphere Commerce helps engage your customers with immersive brand experiences through contextually relevant content, marketing and promotions, while extending your brand across customer touch points.

With enterprise marketing management products from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. IBM enterprise marketing management (EMM) products provide you with the ability to:

  • Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
  • Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
  • Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
  • Discover and react in real time to how consumers are interacting with your brand.
  • Improve decision making and optimize marketing performance and productivity.
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